Working for the public benefit is at the core of what we do. We bring to life stories that might otherwise stay undiscovered, and create opportunities in the world of stage and culture.

Writers and composers

A new musical takes years to create. Book, music, versions, workshop performances: this work does not finance itself. We give writers and composers the time and the means that an original piece needs.

Emerging talent

Young talents work with us on running productions, on stage and behind it. Experience is gained where work is truly being produced, not in practice situations.

Projects and formats

We support productions and events that benefit music theatre in the German-speaking world as a whole, even when they are not staged by us.

In concrete terms

What we get involved in

Die Weiße Rose Co-sponsorship

Die Weiße Rose

A musical about the resistance of the Scholl siblings, honoured with the German Music Theatre Prize 2025. apiro Stage supports the production as a co-sponsor because it makes history accessible to a young audience.

Industry format

Trade fair for German-language musicals

We support a trade fair where new German-language musicals are presented to organisers and producers. Formats like these help decide whether a piece ever finds its way onto a stage.

Would you like to support us?

As a non-profit company we rely on partners who think long term with us. Whether sponsorship, donation or collaboration: we are happy to show you what your contribution makes possible in practice.

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