Working for the public benefit is at the core of what we do. We bring to life stories that might otherwise stay undiscovered, and create opportunities in the world of stage and culture.

Writers and composers

A new musical takes years to create. Book, music, versions, workshop performances: this work does not finance itself. We give writers and composers the time and the means that an original piece needs.

Emerging talent

Young talents work with us on running productions, on stage and behind it. Experience is gained where work is truly being produced, not in practice situations.

Projects and formats

We support productions and events that benefit music theatre in the German-speaking world as a whole, even when they are not staged by us.

In concrete terms

What we get involved in

Official partner

Deutscher Musical Theater Preis

apiro Stage is an official partner of the Deutscher Musical Theater Preis, the German Musical Theatre Award presented by the Deutsche Musical Akademie. Every year the award honours the people on and behind the stage who make musical theatre in the German-speaking world so diverse. We know from our own experience what this recognition can achieve: our first musical, „Himmel und Kölle“, won in four categories and encouraged us to keep developing original stories for the stage.

Supporting exactly this diversity and bringing it to the stage is what drives me and our team every single day.
Frank Blase Managing Director & Producer
Die Weiße Rose Co-sponsorship

Die Weiße Rose

A musical about the resistance of the Scholl siblings, honoured with the German Musical Theatre Award 2025. apiro Stage supports the production as a co-sponsor because it makes history accessible to a young audience.

Industry format

Trade fair for German-language musicals

We support a trade fair where new German-language musicals are presented to organisers and producers. Formats like these help decide whether a piece ever finds its way onto a stage.

Would you like to support us?

As a non-profit company we rely on partners who think long term with us. Whether sponsorship, donation or collaboration: we are happy to show you what your contribution makes possible in practice.

Arrange a conversation